JustGiving Crowdfunding – How it works animation


As part of a marketing campaign for JustGiving Crowdfunding, I storyboarded and designed an animated video to explain the user journey for somebody creating their first crowdfunding page. 

I evolved our character style to add more expression and movement, as our previous style didn't have facial expressions or much arm or leg movement. Using the new style as a basis, I designed a suite of characters that can be used by the design team going forwards. I created all of the assets for each of the frames and worked with an animator to make the moving magic happen.